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Jay Ward Productions, or simply Ward Productions, is an American animation studio based in Los Angeles County, California. It was founded in 1948 by American animator Jay Ward, and was most notable for the Rocky and Bullwinkle franchise.

The Jay Ward Productions library and rights are managed by Bullwinkle Studios, a joint venture between Jay Ward Productions and DreamWorks Animation.

History[]

The company was based on the Sunset Strip in West Hollywood, across Sunset Boulevard from the Chateau Marmont Hotel.[3]

Jay Ward Productions was an independent studio from 1948 to 1959. It was part of Dancer Fitzgerald Sample (1959-1979), which originally brokered advertising for, and through its Gamma Productions subsidiary and its distributor Producers Associates of Television, Inc.(P.A.T.), animated Ward's productions. The Program Exchange acquired broadcast rights in 1979.

Jay Ward Productions today[]

The successor Jay Ward Productions Inc., managed by members of his family, is based in Costa Mesa, California.[4]

By 2007, Jay Ward Productions had formed Bullwinkle Studios LLC, a joint venture with Classic Media (then an Entertainment Rights subsidiary), to manage the Jay Ward characters. Bullwinkle Studios's first production was “George of the Jungle” with Studio B Productions, a unit of DHX Media broadcast on Teletoon, then added to Cartoon Network. Tiffany Ward serves as president of Ward Productions and Bullwinkle Studios.[2][5] Classic Media was acquired in 2012 by DreamWorks Animation, which was later purchased by Comcast in 2016.

Television programs[]

Animation[]

Jay Ward Productions[]

  • Crusader Rabbit (1950–1952)
  • The Rocky and Bullwinkle Show (1959–1964)
    • Rocky and His Friends
    • The Bullwinkle Show
    • Fractured Fairy Tales
    • Aesop and Son
    • Bullwinkle's Corner
    • Mr. Know-It-All
    • The Rocky and Bullwinkle Fan Club
    • Peabody's Improbable History
    • Dudley Do-Right of the Mounties
  • Hoppity Hooper (1964–1967)
    • Uncle Waldo's Cartoon Show
  • The Dudley Do Right Show (1964–1966)
  • George of the Jungle (1967–1970)
    • Super Chicken
    • Tom Slick
  • The Mr. Peabody & Sherman Show (2015–2017)
  • The Adventures of Rocky and Bullwinkle (2018-present)

Bullwinkle Studios[]

  • George of the Jungle (2006–2008, 2015–2017)

Live-action[]

  • Fractured Flickers (1962–1964)

Commercials[]

General Mills[]

  • Cheerios, using characters Rocky and Bullwinkle (1959–1970), Boris Badenov (1959–1970), Aesop and Son (1960–1970), Dudley Do-Right (1961–1970), and Hoppity Hooper (1961–1972)
  • Trix, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
  • Cocoa Puffs, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
  • Jets, using characters Rocky and Bullwinkle (1959–1970), and Hoppity Hooper (1961–1972)
  • Wheat Hearts, using characters Mr. Peabody and Sherman (1959–1970)
  • Frosty O's, using characters Dudley Do-Right (1961–1970), and Hoppity Hooper (1961–1972)
  • Lucky Charms, using characters Boris and Natasha (1964–1970), and Hoppity Hooper (1964–1972)

Quaker Oats Company[]

  • Cap'n Crunch (1963–1984)
  • Quisp and Quake (1965–1973)
  • Monster Munch (1966)
  • Aunt Jemima (1968–1973)
  • Captain Vitaman (1968)
  • Frosted Oat Flakes (1968–1969)
  • Fudge Town Cookies (1968)
  • Mr. Chips Cookies (1968–1969)
  • Scooter Pie Cookies (1968)
  • Cinnamon Bear Cereal (1969)
  • Cinnamon Flakes (1969)
  • Crackles (1969)
  • Gauchos Cookies (1969)
  • Mister E (1969)
  • Pronto (1969)
  • Scooter Pies (1969)
  • Vitaman the Great (1969)
  • King Vitaman (1970–1971)
  • Halfsies (1979–1982)
  • Hi-Lo's (1980)

Films[]

Live-action[]

Animation[]

References[]

Further reading[]

Kevin Scott Collier. Jay Ward's Animated Cereal Capers. CreateSpace Independent Publishing Platform, 2017. Script error: No such module "Catalog lookup link".

Keith Scott. The Moose That Roared: The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose. St. Martin's Griffin, 2001. Script error: No such module "Catalog lookup link".

Darrell Van Citters. The Art of Jay Ward Productions. Oxberry Press, LLC, 2013. Script error: No such module "Catalog lookup link".

External links[]

v - e - d
Animation industry in the United States
Animation industry in the United States
Companies/studios Active DreamWorks AnimationDreamWorks Animation TelevisionDreamWorks ClassicsBig Idea EntertainmentHarvey EntertainmentJay Ward ProductionsIlluminationUniversal Animation StudiosCBS Eye Animation ProductionsLate Night CartoonsMTV AnimationNickelodeon Animation StudioNickelodeon DigitalParamount AnimationMiramax Animation (49%) • Cartoon Network StudiosRooster Teeth AnimationWarner Animation GroupWarner Bros. AnimationWilliams Street20th Century Fox AnimationFox Television AnimationDisney Television AnimationLucasfilm AnimationIndustrial Light & MagicMarvel AnimationPixar Animation StudiosWalt Disney Animation StudiosCrunchyrollAllsparkSony Pictures AnimationSony Pictures ImageworksAugenblick StudiosAwesome Inc.Fox CorporationBento Box EntertainmentBillionfold Inc.Blur StudioCartunaCharlexCMCC CartoonsDNEGDigital DomainFilm RomanPhil Roman EntertainmentFloyd County ProductionsFred Wolf FilmsFuzzy Door ProductionsGenius BrandsWow Unlimited MediaFrederator Studios • Frederator Films • HasbroEntertainment OneJoe Murray ProductionsJustin Roiland's Solo Vanity Card Productions!KinofilmKlasky CsupoLaikaLee Mendelson FilmsMelendez FilmsLittle Airplane ProductionsMan of Action EntertainmentMattelMexopolisMirari FilmsMondo Media6 Point HarnessNetflix AnimationNobleOmation Animation StudioParallax StudioPowerhouse Animation StudiosPsyopRadical AxisReel FX Creative StudiosRenegade AnimationAmblimationAnimation CollectiveAnimation LabAnimation MagicBlue Sky StudiosBolder MediaCambria ProductionsCartoon PizzaChorionCircle 7 AnimationCookie Jar • Copernicus Studios • Crest Animation ProductionsCurious PicturesDePatie–Freleng EnterprisesDIC EntertainmentDisneytoon StudiosDNA ProductionsFamous StudiosFilmationFleischer StudiosFormat FilmsFox Animation StudiosFunimationGolden FilmsHanna-BarberaHIT EntertainmentJetlag ProductionsKanbar AnimationKroyer FilmsLaugh-O-Gram StudioMarvel ProductionsMetro-Goldwyn-Mayer AnimationMGM Animation/Visual ArtsMGM CartoonsMoonScoopPacific Data ImagesPorchLight EntertainmentPrana StudiosRankin/Bass Animated EntertainmentRhythm and Hues StudiosRuby-SpearsSaban EntertainmentScreen GemsRough Draft StudiosRovio AnimationScreen NoveltiesScholasticWeston Woods StudiosSD EntertainmentShadowMachineSkydance AnimationSnee-Oosh, Inc.Splash EntertainmentSprite Animation StudiosStretch FilmsStoopid Buddy StoodiosTau FilmsThreshold EntertainmentTitmouse, Inc.The ULULU CompanyUnited Plankton PicturesVanguard AnimationWildBrainWild Canary AnimationWorld Events ProductionsWorker Studio41 Entertainment4Kids Entertainment70/30 ProductionsAdelaide ProductionsAdventure Cartoon ProductionsSkellington ProductionsSoup2NutsSpümcøSullivan Bluth StudiosSunbow EntertainmentTerrytoonsUnited Productions of AmericaVan Beuren StudiosWalter Lantz ProductionsWarner Bros. CartoonsWill Vinton StudiosZodiac Entertainment
Industry associations The Animation Guild, I.A.T.S.E. Local 839ASIFA-Hollywood
Awards Academy AwardsAnnie AwardsDaytime Emmy AwardNickelodeon Kids' Choice AwardsPrimetime Emmy Award
History Silent eraGolden age (World War II) • Television eraModern era
Genres Animated InfomercialAnimated sitcomBuddy filmComedy-dramaSuperhero fictionWestern
Related topics American comics (History of American comicsTijuana bible) • Humorous Phases of Funny FacesFlash animation
Category Category
v - e - d
DreamWorks 2016
A subsidiary of NBCUniversal, a Comcast company
Feature films Antz (1998) • Shrek (2001) • Shrek 2 (2004) • Shark Tale (2004) • Madagascar (2005) • Over the Hedge (2006) • Shrek the Third (2007) • Bee Movie (2007) • Kung Fu Panda (2008) • Madagascar: Escape 2 Africa (2008) • Monsters vs. Aliens (2009) • How to Train Your Dragon (2010) • Shrek Forever After (2010) • Megamind (2010) • Kung Fu Panda 2 (2011) • Puss in Boots (2011) • Madagascar 3: Europe's Most Wanted (2012) • Rise of the Guardians (2012) • The Croods (2013) • Turbo (2013) • Mr. Peabody & Sherman (2014) • How to Train Your Dragon 2 (2014) • Penguins of Madagascar (2014) • Home (2015) • Kung Fu Panda 3 (2016) • Trolls (2016) • The Boss Baby (2017) • Captain Underpants: The First Epic Movie (2017) • How to Train Your Dragon: The Hidden World (2019) • Abominable (2019) • Trolls World Tour (2020)
Traditionally-animated films The Prince of Egypt (1998) • The Road to El Dorado (2000) • Joseph: King of Dreams (2000 direct-to-video) • Spirit: Stallion of the Cimarron (2002) • Sinbad: Legend of the Seven Seas (2003)
Produced with Aardman Chicken Run (2000) • Wallace & Gromit: The Curse of the Were-Rabbit (2005) • Flushed Away (2006)
Produced with Movie Land Animation Studios Funimals (2018) • The Hampster Movie (2019) • The Legend of Disguise (2020)
Upcoming films Jin (2020) • The Croods 2 (2020)
Franchises ShrekMadagascarKung Fu PandaMonsters vs. AliensHow to Train Your DragonTales of Arcadia
Television specials Shrek the Halls (2007) • Monsters vs. Aliens: Mutant Pumpkins from Outer Space (2009) • Merry Madagascar (2009) • Scared Shrekless (2010) • Kung Fu Panda Holiday (2010) • Madly Madagascar (2013) • Trolls Holiday (2017)
Short films Shrek 4-D (2003) • Far Far Away Idol (2004) • The Madagascar Penguins in a Christmas Caper (2005) • First Flight (2006) • Hammy's Boomerang Adventure (2006) • Secrets of the Furious Five (2008) • B.O.B.'s Big Break (2009) • Legend of the Boneknapper Dragon (2010) • Megamind: The Button of Doom (2011) • Night of the Living Carrots (2011) • Gift of the Night Fury (2011) • Book of Dragons (2011) • Kung Fu Panda: Secrets of the Masters (2011) • Puss in Boots: The Three Diablos (2012) • Rocky and Bullwinkle (2014) • Dawn of the Dragon Racers (2014) • Kung Fu Panda: Secrets of the Scroll (2016) • DreamWorks Theatre (2018) • Bird Karma (2018) • Bilby (2018)
People Bill DamaschkeChris MeledandriJeffrey Katzenberg
Subsidiaries DreamWorks ChannelDreamWorks Classics (Big Idea EntertainmentHarvey EntertainmentJay Ward Productions)
Related topics AmblimationDreamWorks Pictures (DreamWorks RecordsDreamWorks TelevisionDreamWorks InteractiveGo Fish Pictures) • Illumination (Illumination Mac Guff) • In amusement parks (DreamWorks Experience) • Pacific Data ImagesPearl StudioUniversal Animation Studios (Unproduced projects) • List of productions (Other programsUnproduced projects)
NBCUniversal
Part of Comcast

Film studios:
Universal Pictures (Others | Trailer variants | Closing variants | Logo Variations) | DreamWorks Pictures (Others | Trailer variants | Closing variants | Logo Variations) | DreamWorks Animation (Others | Trailer variants | Closing variants | Logo Variations) | Universal 1440 Entertainment | Universal Studios Family Productions | Universal Animation Studios | Focus Features (Others) | Focus World | Working Title Films | Illumination (Illumination Mac Guff) (Others | Logo Variations) | United International Pictures8 | NBCUniversal Entertainment Japan | NBC Sports Films | OTL Releasing


NBCUniversal Television Group:
Universal Television (Others) | Universal Television Alternative Studios | NBCUniversal Television Distribution | Universal Cable Productions | Peacock Productions | NBCUniversal International Studios | LXTV | DreamWorks Animation Television (Others) | Working Title Television | Bravo Originals | Syfy Originals


U.S. broadcast networks:
NBC (HD) | Telemundo (HD) | Cozi TV | Telexitos


NBCUniversal Owned Television Stations:
NBC O&Os: KNBC | KNSD | KNTV | KXAS-TV | WBTS-LD/WYCN-CD | WCAU | WMAQ-TV | WNBC | WRC-TV | WTVJ | WVIT
Telemundo O&Os: KBLR | KDEN-TV | KEJT-CD | KHRR | KNSO1 | KSTS | KTAZ | KTDO | KTLM | KTMD | KVDA | KVEA | KXTX-TV | WDMR-CD | WKAQ-TV | WNEU | WNJU | WRDM-CD | WRIW-CD | WRMD-CD | WRTD-CD | WSCV | WSNS-TV | WTMO-CD | WWSI | WWDT-CD | WZDC-CD | WZTD-LD
Other: K15CU-D


NBCUniversal Cable Entertainment:
Bravo | CNBC (World) | E! | Golf Channel | MSNBC | NBCSN | Universo | NHL Network | Olympic Channel14 | Oxygen | Syfy (HD | Other) | Universal Kids (Others) | USA Network (HD) | New England Cable News


NBCUniversal International Networks:
Universal TV (UK | Latin America | Africa) | Syfy (Latin America) | DreamWorks Channel | 13th Street Universal (Calle 13 Universal | 13ème Rue Universal) | Diva | Studio Universal (Italy | Latin America | Africa) | E! (Canada | Latin America) | Telemundo Internacional | Golf Channel (Latin America)10 | CNBC (Africa | Arabia | Asia | Australia | Europe | India 15 (CNBC-TV18 (HD), CNBC Awaaz and CNBC Bajar) | Indonesia16 | Latin America | Pakistan) | Movies 24 | Movies 24+ | EuronewsNBC13


NBC Sports Regional Networks:
Bay Area | Boston | California | Chicago | Northwest | Philadelphia | Washington | SportsNet New York


Universal Parks & Resorts:
Universal Studios Hollywood | Universal Orlando Resort | (Cabana Bay Beach Resort | Hard Rock Hotel | Loews Portofino Bay Hotel | Loews Royal Pacific Resort | Loews Sapphire Falls Resort | Universal Studios Florida | Universal's Islands of Adventure | Volcano Bay) | Universal Studios Japan | Universal Studios Singapore | Universal Studios Dubailand | Universal CityWalk | Universal Creative


Other assets:
Fandango | Movieclips | Flixster | Rotten Tomatoes | Movies.com | Hulu (30%) | NBC Sports Group | Universal Pictures Home Entertainment | Green is Universal | NBC News | NBC Sports | NBC Olympics | NBC Kids | NBC On Demand | NBCUniversal News Group | NBCUniversal Telemundo Enterprises | NBCUniversal International Distribution | Universal Brand Development | Universal Sony Pictures Home Entertainment10 | NBC Sports Digital | PictureBox Films | Hayu | SportsEngine | Telemundo Deportes | RTI Producciones (40%) | Amblin Partners 12 | Craftsy | Movies Anywhere | Dark Universe | NBCi | Bluprint


Defunct/Dissolved:
Universal Cartoons | MCA Family Entertainment | Walter Lantz Productions | Revue Studios | Kayro-UTV Productions | MCA | MCA TV | MCA Television Entertainment | MCA DiscoVision | Seagram's | Universal Eight | NBC Films | NBC Studios | NBC Enterprises | NBC International | NBC Home Video | Castle Films | Universal Pay Television | Multimedia Entertainment | Universal Worldwide Television | Universal Television Entertainment | USA Network Originals | Studios USA | International Pictures | Island Pictures | October Films | Universal Focus | USA Films | NBC Plus | NBC Nonstop | Diva TV | Exercise TV | Hallmark Channel (International) | MountainWest Sports Network | Good Machine | Cinema International Corporation8 | CIC Video8 | Comcast/Charter Sports Southeast | Comcast Sports Southwest | KidsCo5 | Fearnet2 | ITC Entertainment Group6 | ITC Film Distributors6 | Multimedia Motion Pictures | Associated Film Distribution7 | PolyGram Filmed Entertainment | PolyGram Television | PolyGram Video | Interscope Communications | USA Home Entertainment | USA Cartoon Express | NBC Universal Television Studio | Universal Media Studios | Universal Network Television | Propaganda Films | G4 (HD) | MSNBC Canada | Universal Sports4 | Qubo9 | CBS Telenoticias | FilmDistrict | Cloo | Esquire Network3 | Universal HD | Gramercy Pictures | Comcast Network | Wet 'n Wild Orlando | iVillage | DailyCandy | Chiller | Chiller Films | Seeso | FlixMix


Notes
1NBCUniversal owns the station, but it is operated by Serestar Communications.
2Co-owned with Sony Pictures Entertainment and Lions Gate Entertainment Corporation.
3Co-owned with Hearst Corporation.
4Owns a minority share, InterMedia Partners owns a majority share.
5Co-owned with Corus Entertainment.
6NBCUniversal acquired some of ITC's assets when Universal Pictures merged with PolyGram, but ITV plc still owns ITC's films and shows.
7NBCUniversal has some of AFD's assets, but Vivendi now owns EMI's films and ITV plc owns ITC's films.
8Co-owned with Paramount Pictures.
9Joint venture with Ion Media Networks, DreamWorks Classics, Corus Entertainment and Scholastic.
10Joint venture with Sony Pictures Entertainment.
11Owned by Simple Networks and Inversiones Bahía and operated by Imagina US, under brand license
12Co-owned with The Amblin Group, Participant Media, Entertainment One, Reliance Anil Dhirubhai Ambani Group, and Alibaba Group.
13Co-owned with Media Globe Networks and European public broadcasters.
14Co-owned with the United States Olympic Committee.
15Co-owned with TV18.
16Co-owned with Trans Corp.

NBCUniversal 2011