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Fullscreen (company)

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Fullscreen, LLC was an American entertainment company which offers tools, services, and consultation to social media content creators and brands, multi-channel network. It is owned by Otter Media, which is now a subsidiary of The Walt Disney Company.[2][3]

Fullscreen also provides channel management and optimization services for brands and media companies to grow their presence on social media.[4][5][6] Fullscreen's current clients include NBCUniversal, Fox, Fremantle, JASH,[7] Fine Brothers Entertainment,[8] Mattel, WIGS and more.[9]

History[]

Fullscreen was founded in January 2011 by CEO George Strompolos.[10] Strompolos hired Ezra Cooperstein as Fullscreen's COO.[11]

Peter Chernin was a strategic partner and advisor since Fullscreen's inception.[12] In May 2011, the Chernin Group officially came on board as an investor. In the fall of 2014, the Chernin Group and AT&T's Otter Media acquired a controlling stake of Fullscreen, aligning with Otter Media's focus on youth media.[13][14][15]

In 2014, Fullscreen acquired the companies ScrewAttack and Rooster Teeth.[16][17] ScrewAttack now operates as a division of Rooster Teeth, continuing their Death Battle and Top10 series. In May 2015, Fullscreen acquired social media creative agency McBeard.[18][19]

That same year, Fullscreen rebranded itself as Fullscreen Media, consisting of three separate businesses: Fullscreen Creator Network, a management service that works with established and up-and-coming creators; Fullscreen Entertainment, which comprises Fullscreen Live, its subsidiary studio Rooster Teeth, Fullscreen Productions and its original subscription service; and Fullscreen Brandworks, a unit dedicated to branded content run by former Razorfish CEO Pete Stein.[20][21][22][23] In November 2015, Andy Forssell joined the company as COO.[24]

In 2016, Fullscreen launched a subscription video on demand app.[25][26] In addition to Roku, the subscription service was available for iPhone, iPad, Apple TV, Android phones and tablets, and Google Chromecast devices and was also available via Amazon Channels.[27][28][29] The app was available as a free trial to people who have AT&T.[30][31][32]

Aside from the talent network, Fullscreen's Video Labs team works with brands and entertainment companies to help them become more successful on YouTube.[33] In September 2016, Fullscreen subsidiary McBeard acquired Video Labs, rounding out the social offerings for the company to include social creative, insights, optimization, and distribution for clients.[18]

Fullscreen is also partnering with Mattel to create its own social influencer network, the first of which will be The Hot Wheels Network.[34][35]

On November 14, 2017, Fullscreen announced the closure of their video on-demand service as of January 2018.[36]

On April 4, 2018, Fullscreen acquired the influencer marketing firm Reelio[37]

On January 26, 2018, Ezra Cooperstein left Fullscreen for Rooster Teeth, becoming their president.[38]

On September 7, 2018, in a memo to all Fullscreen employees, George Strompolos announced he would be stepping down from the company as CEO and moving into an advisory role.[39][40]

On February 1, 2019, Machinima, Inc. merged into Fullscreen, laying off its 81 employees and ceased all operations.

On August 11, 2020, Jukin Media announced partnerships with Fullscreen and BroadbandTV to provide their rosters of influencers and YouTubers exclusive discounts to Jukin's library, dedicated customer support, and early access to new features.[41]

On November 10, 2020, WarnerMedia laid off most or all of the Fullscreen team as part of a company-wide reorganization.[42]

Initiatives[]

On November 30, 2012, Fullscreen launched their Million Dollar Creator Fund committing one million dollars' worth of advertising and promotion to their creators. Every month, four channels within the Fullscreen network will be awarded up to $10,000 in pre-roll advertising and guerilla campaigns, in which Fullscreen will pay its other partners to promote the winning channels.[43][44][45][46]

Fullscreen's LGBTQ-pride programming kicked off with the season 2 premiere of Hella Gay with Miles McKenna, featuring Miles McKenna, on June 1 with three back-to-back episodes.[47]

Original programs[]

  • Shane and Friends[48]
  • Not Too Deep with Grace Helbig[49]
  • Filthy Preppy Teen$[50]
  • Dr. Havoc's Diary[51]
  • Zall Good with Alexis G. Zall[52]
  • Electra Woman and Dyna Girl[53]
  • The Deleted[54]
  • Magic Funhouse![55]
  • Celebs React[56]
  • CEO @ 16[57]
  • The Outfield[58]
  • The What's Underneath Project[59]
  • Explain Things to Me[60]
  • Kingdom Geek[61]
  • Party in the Back[62]
  • Single and Swiping[63]
  • Ladybits with Lauren Giraldo[64]
  • The Drop with Greyson Chance[65]
  • Present Tense with Jillian Rose Reed[66]
  • Apologies in Advance with Andrea Russett[67]
  • Shan Boody Is Your Perfect Date[68]
  • The Minutes Collection[69]
  • Hella Gay with Miles McKenna[70]
  • Psychobabble with Tyler Oakley & Korey Kuhl[71]
  • Goat Rodeo with Cody Ko[72]
  • Jack and Dean of All Trades[73]
  • Fullscreen's The Search For The Holy Fail[74]
  • Search Bar with Anna Akana & Brad Gage[75]
  • Goin Raw with Timothy DeLaGhetto[76]
  • Wildcats: The Series with Linnea Sage[77]
  • Unzipped with Lizzie Velasquez[78]
  • Cassandra French's Finishing School[79]
  • Shay Mitchell: Chapters[80]
  • H8ters with Kian and JC[81]
  • About To Break with Hey Violet[82]
  • The Basement Yard with Joe Santagato'[83]
  • Clickbait with SSSniperWolf[84]
  • Suck Less with Willam
  • Fantasies
  • Rachel Scanlon is Hot & Hungry
  • Worth a Shot
  • House Divided

See also[]

  • Warner/Chappell Music Inc. v. Fullscreen Inc.
  • Multi-channel network
  • YouTube
  • List of multi-channel networks
  • List of YouTubers

References[]

  1. ↑ "Fullscreen | Social Content for Talent and Brands". https://fullscreen.com/.
  2. ↑ "AT&T is getting ready to acquire all of Otter Media, the streaming video company it co-owns with Peter Chernin". 
  3. ↑ "AT&T Acquires Full Ownership of Otter Media". August 7, 2018. http://about.att.com/story/att_otter_media.html.
  4. ↑ "Fullscreen launches platform for monetizing YouTube videos". 
  5. ↑ Wallenstein, Andrew (22 November 2012). "Media bigs flock to YouTube power players". Variety. https://variety.com/2012/digital/news/media-bigs-flock-to-youtube-power-players-1118062549/.
  6. ↑ Wallenstein, Andrew (10 April 2013). "Peter Chernin's Next Moves". Variety. https://variety.com/2013/biz/news/peter-chernins-future-investments-1200343284/.
  7. ↑ Bond, Paul (7 October 2012). "Sarah Silverman, Adam Carolla Launching YouTube Channels With Veteran Comedy Producer (Exclusive)". The Hollywood Reporter. https://www.hollywoodreporter.com/news/sarah-silverman-adam-carolla-launching-376983.
  8. ↑ Joshua Cohen (December 2, 2013). "The Fine Brothers Leave Revision3, Partner With Fullscreen". Tubefilter. http://www.tubefilter.com/2013/12/02/the-fine-brothers-fullscreen/.
  9. ↑ "How Fullscreen Built NBC Into One of YouTube's Biggest Networks", thewrap. 
  10. ↑ Miller, Liz Shannon (30 September 2010). "George Strompolos Leaves YouTube to Found Start-Up". Gigaom. http://gigaom.com/2010/09/30/george-strompolos-leaves-youtube-to-found-start-up/.
  11. ↑ "Fullscreen Taps ex-Hulu CEO Andy Forsell to be COO", The Video Ink. 
  12. ↑ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Archived from the original on 2017-06-28.
  13. ↑ "The Chernin Group and AT&T's Otter Media to Acquire Majority Stake in Fullscreen | AT&T". http://about.att.com/story/the_chernin_group_and_atts_otter_media_to_acquire_majority_stake_in_fullscreen.html.
  14. ↑ Lieberman, David. "Peter Chernin, AT&T's Otter Media To Buy Fullscreen YouTube Network", Deadline, 2014-09-22. (in en-US) 
  15. ↑ Kafka, Peter (2014-09-22). "AT&T & Chernin Buy Fullscreen, the Big YouTube Video Network". https://www.recode.net/2014/9/22/11631150/att-chernin-buy-fullscreen-the-big-youtube-video-network.
  16. ↑ "Exclusive: Fullscreen to buy online video producer Rooster Teeth", Reuters. 
  17. ↑ "Rooster Teeth Joins Fullscreen". 10 November 2014. https://fullscreenmedia.co/2014/11/10/welcome-family-rooster-teeth/.
  18. ↑ 18.0 18.1 "Fullscreen grows social-media stubble with McBeard acquisition", Bizjournals. 
  19. ↑ Spangler, Todd. "NewFronts 2015: Fullscreen Acquires Social-Media Studio McBeard", 2015-05-04. (in en-US) 
  20. ↑ "Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years". (in en-US) 
  21. ↑ "comScore Releases February 2013 U.S. Online Video Rankings". comScore. http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_February_2013_U.S._Online_Video_Rankings.
  22. ↑ Gutelle, Sam. "With 35,409,000 Uniques, Fullscreen Holds Serve In Web Video Rankings". Tubefilter. http://www.tubefilter.com/2013/02/21/comscore-online-video-rankings-january-fullscreen/.
  23. ↑ Carrasco, Ed. "FULLSCREEN NOW THE #1 INDEPENDENT YOUTUBE NETWORK ACCORDING TO COMSCORE [INTERVIEW"]. New Media Rockstars. http://newmediarockstars.com/2013/01/fullscreen-now-the-1-independent-youtube-network-according-to-comscore-interview/.
  24. ↑ "Former Hulu CEO Andy Forssell Joins Fullscreen". 30 November 2015. https://www.hollywoodreporter.com/news/hulu-ceo-andy-forssell-joins-844187.
  25. ↑ "Fullscreen Unveils SVOD Streaming Service For Teens & Young Adults", Deadline. 
  26. ↑ "Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market". (in en-US) 
  27. ↑ "Fullscreen Subscription-Video Service Now Available on Roku", Variety. 
  28. ↑ "Fullscreen SVOD Service Now Available To Prime Members Via Amazon Channels", TubeFilter. 
  29. ↑ Spangler, Todd. "Fullscreen Subscription-Video Service Now Available on Roku", Variety, 2017-06-12. (in en-US) 
  30. ↑ DWG+TGK (21 December 2016). "Hip2Save". http://hip2save.com/2016/12/21/att-customers-possible-free-one-year-fullscreen-app-streaming-service-subscription-71-value/.
  31. ↑ "AT&T Offers Free, Year-Long Subscription To Fullscreen's SVOD Service - Tubefilter", Tubefilter, 2016-11-29. (in en-US) 
  32. ↑ "Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years", adweek. 
  33. ↑ Wallenstein, Andrew. "Media bigs flock to YouTube power players". Variety. Archived from the original on 14 June 2013. Retrieved 16 June 2013. For instance, Fullscreen has built a side business, Channel Plus, that services the likes of NBC, Fox and FremantleMedia, and school them on how to distribute content on YouTube.
  34. ↑ "Mattel Partners with Fullscreen to Create Hot Wheels Digital Content Innovation Team", mattel. 
  35. ↑ "Fullscreen Inc. is becoming Fullscreen Media", Hollywoodreporter. 
  36. ↑ Spangler, Todd (14 November 2017). "Fullscreen Shutting Down Subscription VOD Service, Will Lay Off 25 Employees". Penske Business Media. https://variety.com/2017/digital/news/fullscreen-svod-shutdown-layoffs-1202614100/.
  37. ↑ Spangler, Todd (4 April 2018). "Fullscreen Acquires Influencer-Marketing Firm Reelio". https://variety.com/2018/digital/news/fullscreen-acquires-reelio-influencer-marketing-1202743600/.
  38. ↑ Jarvey, Natalie (26 January 2018). "Former Fullscreen President Ezra Cooperstein Jumps to Rooster Teeth". https://www.hollywoodreporter.com/news/fullscreen-president-ezra-cooperstein-jumps-rooster-teeth-1078627.
  39. ↑ Spangler, Todd. "Fullscreen CEO George Strompolos Exits After AT&T's Otter Media Buyout", Variety, 2018-09-07. (in en-US) 
  40. ↑ Chmielewski, Dawn C.. "Fullscreen CEO George Strompolos To Exit Following AT&T's Acquisition of Otter Media", Deadline, 2018-09-07. (in en-US) 
  41. ↑ "BBTV | Jukin Media Announces First-Ever Self-Service Offering for Content Creators, Publishers to License User-Generated Content". https://www.bbtv.com/press/2020-08-10-jukin-media-announces-first-ever-self-service-offering-for-content-creators-publishers-to-license-user-generated-content/.
  42. ↑ "Fullscreen To Be Dramatically Affected By WarnerMedia Layoffs". Tubefilter. November 10, 2020. https://www.tubefilter.com/2020/11/10/warnermedia-fullscreen-layoffs/amp/.
  43. ↑ Shaw, Lucas. "YouTube Giant Fullscreen Launches Million Dollar Marketing Fund for Its Partners (Exclusive)". The Wrap. https://www.thewrap.com/media/column-post/youtube-giant-fullscreen-launches-million-dollar-marketing-fund-its-partners-exclusive-6.
  44. ↑ O'Malley, Gavin. "Fullscreen Commits $1M To Promote Online Video". Media Post. http://www.mediapost.com/publications/article/188257/fullscreen-commits-1m-to-promote-online-video.
  45. ↑ Mannarino, Matthew. "FULLSCREEN ANNOUNCES MILLION DOLLAR CREATOR FUND FOR ALL NETWORK PARTNERS". New Media Rockstars. http://newmediarockstars.com/2012/11/fullscreen-announces-million-dollar-creator-fund-for-all-network-partners/.
  46. ↑ Gutelle, Sam. "Fullscreen To Spend A Cool Million On Marketing For Smaller Channels". Tubefilter. http://www.tubefilter.com/2012/11/30/fullscreen-million-dollar-creator-fund-marketing-network/.
  47. ↑ "Drag Queen Star Willam Belli to Host Fullscreen Talk Show as Part of Gay-Pride Content Lineup", Variety. 
  48. ↑ Spangler, Todd (30 March 2016). "Fullscreen Unveils $5 Subscription Video Service, Taking on Netflix and YouTube Red". https://variety.com/2016/digital/news/fullscreen-subscription-video-service-launch-1201741933/.
  49. ↑ Not Too Deep with Grace Helbig (TV Series 2016– ), https://www.imdb.com/title/tt6288790/?ref_=nv_sr_2, retrieved 2017-07-03
  50. ↑ Filthy Preppy Teen$ (TV Series 2015– ), https://www.imdb.com/title/tt4780846/?ref_=nv_sr_1, retrieved 2017-07-03
  51. ↑ TheMostPopularGirls (16 August 2016). "Dr. Havoc's Diary TRAILER". https://www.youtube.com/watch?v=tBCMmYI2BB0.
  52. ↑ Zall Good (TV Series 2016– ), https://www.imdb.com/title/tt5974164/?ref_=fn_al_tt_1, retrieved 2017-07-03
  53. ↑ Electra Woman and Dyna Girl (TV Mini-Series 2016– ), https://www.imdb.com/title/tt4644822/?ref_=nv_sr_1, retrieved 2017-07-03
  54. ↑ The Deleted (TV Series 2016– ), https://www.imdb.com/title/tt5684430/?ref_=nv_sr_1, retrieved 2017-07-03
  55. ↑ Magic Funhouse! (TV Series 2016– ), https://www.imdb.com/title/tt6332568/?ref_=nv_sr_1, retrieved 2017-07-03
  56. ↑ Celebs React (TV Series 2016– ), https://www.imdb.com/title/tt6214762/?ref_=nv_sr_1, retrieved 2017-07-03
  57. ↑ "Fullscreen Expands Original Programming Slate with Seven New and Returning Series Including Bret Easton Ellis' "The Deleted" & "Magic Funhouse" with Brandon Rogers" (in en). http://www.businesswire.com/news/home/20161115005991/en/Fullscreen-Expands-Original-Programming-Slate-New-Returning.
  58. ↑ The Outfield (2015), https://www.imdb.com/title/tt4333210/?ref_=nv_sr_2, retrieved 2017-07-03
  59. ↑ "The What's Underneath Project on Fullscreen - StyleLikeU.", StyleLikeU, 2016-09-15. (in en-US) 
  60. ↑ Explain Things to Me (TV Series 2016– ), https://www.imdb.com/title/tt6288808/?ref_=nv_sr_1, retrieved 2017-07-03
  61. ↑ Kingdom Geek (TV Series 2016– ), https://www.imdb.com/title/tt5981774/?ref_=nv_sr_1, retrieved 2017-07-03
  62. ↑ Party in the Back (TV Series 2016– ), https://www.imdb.com/title/tt6004968/?ref_=nv_sr_1, retrieved 2017-07-03
  63. ↑ "Binge on Fullscreen" (in en). https://www.tvguide.com/tvshows/binge-on-fullscreen/episode-12-season-1/single-n-swiping-long-story-short/944902/.
  64. ↑ Lady Bits with Lauren Giraldo (TV Series 2017– ), https://www.imdb.com/title/tt6539974/?ref_=nv_sr_1, retrieved 2017-07-03
  65. ↑ The Drop (2016), https://www.imdb.com/title/tt5177706/?ref_=nv_sr_3, retrieved 2017-07-03
  66. ↑ Present Tense (TV Series 2016– ), https://www.imdb.com/title/tt6281542/companycredits?ref_=ttfc_sa_4, retrieved 2017-07-03
  67. ↑ Apologies in Advance with Andrea Russett (TV Series 2017– ), https://www.imdb.com/title/tt6540206/?ref_=nv_sr_1, retrieved 2017-07-03
  68. ↑ Shan Boody Is Your Perfect Date (TV Series 2017– ), https://www.imdb.com/title/tt6533922/?ref_=nv_sr_1, retrieved 2017-07-03
  69. ↑ The Minutes Collection (TV Mini-Series 2017), https://www.imdb.com/title/tt6760518/?ref_=nv_sr_1, retrieved 2017-07-03
  70. ↑ "Fullscreen Expands Slate Offering in LGBTQ Vertical with Miles McKenna, William Belli and Rachel… - VideoInk". 18 May 2017. https://thevideoink.com/fullscreen-expands-slate-offering-in-lgbtq-vertical-with-miles-mckenna-william-belli-and-rachel-ba0626d92fa.
  71. ↑ Psychobabble (TV Series 2017– ), https://www.imdb.com/title/tt6540328/?ref_=nv_sr_1, retrieved 2017-07-03
  72. ↑ GOAT Rodeo (TV Series 2017– ), https://www.imdb.com/title/tt6523978/?ref_=nv_sr_1, retrieved 2017-07-03
  73. ↑ Jack and Dean of All Trades (TV Series 2016– ), https://www.imdb.com/title/tt5641200/?ref_=nv_sr_1, retrieved 2017-07-03
  74. ↑ "Watch Fullscreen's The Search for The Holy Fail on Fullscreen". https://www.fullscreen.com/series/fullscreens-the-search-for-the-holy-fail.
  75. ↑ Search Bar (TV Series 2017– ), https://www.imdb.com/title/tt6432798/?ref_=nv_sr_1, retrieved 2017-07-03
  76. ↑ Goin' Raw with Timothy Delaghetto (TV Series 2017– ), https://www.imdb.com/title/tt6691480/?ref_=nv_sr_1, retrieved 2017-07-03
  77. ↑ WildCats (TV Series 2014– ), https://www.imdb.com/title/tt3580608/?ref_=nm_knf_i2, retrieved 2017-07-03
  78. ↑ Unzipped with Lizzie Velasquez (TV Series 2017– ), https://www.imdb.com/title/tt6614948/?ref_=nv_sr_1, retrieved 2017-07-03
  79. ↑ Cassandra French's Finishing School (TV Series 2017– ), https://www.imdb.com/title/tt6287684/?ref_=nv_sr_1, retrieved 2017-07-03
  80. ↑ Spangler, Todd. "'Pretty Little Liars' Star Shay Mitchell Gets Reality Series at Fullscreen", Variety, 2017-01-12. (in en-US) 
  81. ↑ H8ters (TV Series 2017– ), https://www.imdb.com/title/tt5740248/?ref_=nv_sr_1, retrieved 2017-07-03
  82. ↑ "Watch About to Break on Fullscreen". https://www.fullscreen.com/series/about-to-break.
  83. ↑ "Fullscreen to Debut Rae Sremmurd Film, Talkers From Timothy DeLaGhetto And Joe Santagato". https://www.imdb.com/news/ni60868958/.
  84. ↑ Clickbait (TV Series 2017– ), https://www.imdb.com/title/tt6840500/?ref_=nv_sr_1, retrieved 2017-07-03

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